10 Marketing Strategies to Get Your Business to the Top of Google
Attracting more traffic to your website is an important part of your business’s marketing strategy. It’s not enough to simply have a great product or service and then hope that people will find it online; you need to reach out to your target audience and encourage them to check out what you’re selling. Here are 10 simple strategies that can help generate the traffic you need to succeed in business.
- Start with the end in mind.
Before diving into marketing strategies, it’s important to have a goal in mind. What is your ultimate objective? Is it increased traffic? More followers on social media? A more efficient website? If you don’t know where you want to go, how will you get there? By answering these questions and defining your goals, you can start marketing strategically rather than randomly. Here are a few ideas ideas
Once you’ve established your goals, it’s time to turn your attention to marketing strategies. Read on for 10 tips on how to make your small business stand out from its competitors and become a household name. When used together, these tips will help your business attract new customers and increase customer loyalty. This is great not only for your business’s bottom line but also because satisfied customers are one of your best advocates. They will help you grow by telling their friends about their experiences with you, while they’re doing something they enjoy — online shopping! Now that’s a win-win situation.
2) Get off social media, It’s time to go off social media.
Yes, you read that right! You may be tired of people telling you that social media isn’t worth your time and doesn’t help your business, but it is true. Social media is just a tool, like any other form of marketing. The problem comes when entrepreneurs put too much emphasis on it and start to neglect other more effective ways they can promote their brand. However, if social media truly has a place in your business strategy, there are many things you can do with it — as long as you know what direction you want to take and have a plan for getting there…
If you have already taken social media as far as it can go and are wondering what’s next, here are 10 marketing strategies that will get your business to the top on Google, raise your credibility and create more growth opportunities:
For example, rather than creating a new social media profile and announcing your business on all channels, use one channel as your hub and add more layers as time goes by. It is also important to remember that marketing on social media takes time — so you will have to be patient. The amount of followers you have doesn’t matter; what matters is whether they are interested in your brand or not.
4) Write down your goals.
Sure, you need goals for your business, but you also need them for yourself. It’s easy to get caught up in your business and lose sight of what it takes to be happy — do not underestimate how important it is to have goals. Having goals will help define what success means for you, both professionally and personally. Make sure that before we get started with our list of 10 marketing strategies, you sit down and write out what you want from your professional life. Write down where you want your business (and personal brand) in five years or even 10 years if that’s what gets you excited.
Once you have your goals in place, it’s time to outline what you want from a business perspective. While they can overlap, when it comes down to it your personal goals are different from your business goals — so make sure that these are clear in your mind. What do you want out of your new business? Do you want income or perhaps freedom and flexibility? Make sure that all 10 marketing strategies tie back into one or more of these goals!
4) Create a social media strategy.
Social media is a powerful traffic strategy, but you need a plan. Your strategy should include each platform, who will manage it and what content will be posted — the key is to provide value, not just drive people to your site. Without a plan, you’ll see an increase in followers and fans but won’t gain any traction when it comes time for conversions.
You also need to know what goals you want each platform to accomplish. Are you trying to drive sales? Engage customers? Promote awareness? Your overall social media strategy must align with your business goals. For example, if your goal is to gain more leads, then spend more time on platforms like Facebook and LinkedIn. If it’s about brand awareness, then focus on sites like Twitter and Instagram.
5) Learn from others’ mistakes.
If you’re like most business owners, your first instinct is probably to tell your story on social media. Don’t. While it might sound counterintuitive, that kind of promotion can drive traffic away from your business if not done correctly. Traffic strategies are what put your business at the top of Google rankings and more traffic coming through means you can scale faster and earn higher profits in less time. Here are 10 key strategies that have worked for other businesses to help take them from ground zero to profitability:…
Don’t confuse promoting with selling. Make sure your posts are informative and helpful. That’s how you build trust with followers — which is a key factor in what brings them back to your page again and again. And, don’t assume that every Facebook post needs a comment or response from you or anyone else at your business.
Content is key. The more frequently you post on social media, including things like images, videos, and written content about your business and its products or services, the people are more likely to want to engage with you. It’s a natural human behaviour; we tend to be drawn in by new information.
6) Look for ways to free up time/money.
Before you can turn your business idea into a successful business, you have to figure out how you’re going to spend your time. There’s no sense in developing a product or service if it means you won’t be able to find time to promote and manage it. Here are 10 different marketing strategies that will allow you to get more traffic and make more money without burning yourself out on social media, blogging, etc.
If you’re already out in front of customers, your next step is customer acquisition. Where are they, and how can you reach them? This is where your marketing strategies will come into play. Here are 10 different marketing strategies that have been proven time and again to be effective — especially when it comes to promoting businesses online.
#1: Use an existing app or network instead of creating something new. If you’re a small business, there’s no need to reinvent the wheel. Find out what apps and networks your customers are already using and use them too. Facebook, Twitter, Instagram, Pinterest — these are all great places for businesses to start building their brand. If you don’t have any customers yet, try searching on social media for people who might be interested in your product or service. Start interacting with them and providing value before trying to sell anything.
7) Consider outsourcing/partnerships/business relationships.
Everyone knows that SEO is king when it comes to organic traffic, but if you’re like many business owners, your SEO strategy may not be where it needs to be. There are a lot of great SEO firms out there, but they often have long lead times and can be expensive. Fortunately, there are many other ways that your business can get high-quality links — which in turn boost your rankings — with little effort on your part.
There are many other ways that your business can get high-quality links — which in turn boost your rankings — with little effort on your part. For example, you could establish a business relationship with another company (or several companies) and partner with them on various events or ventures, perhaps involving their customers and yours.
8) Work smarter, not harder (focus on key areas of your business)
This approach is common among successful businesses — the idea being that you should focus on working smarter, not harder. Simply put, if you want your business to be successful, stop doing what everybody else does. For your marketing efforts to be truly effective, you must establish a unique and highly personalized style (and stick with it). And while all businesses are somewhat limited by their size and niche, don’t forget that traffic strategies can make all the difference in reaching your target audience.
Consider what niche you’re serving and make sure your marketing efforts are clearly in line with that. The reason for doing so is simple: it allows you to reach your target audience better, instead of just putting out a general appeal to everybody. In addition, in our increasingly competitive world, people are looking for products or services that speak directly to them — not something generalized.
9) Never stop learning.
No matter how successful you are in business, there’s always something new to learn. The trick is finding (and affording) that something new. Fortunately, it doesn’t have to be expensive. Take a class at your local community college or trade school; sign up for an online course; go through training programs put on by associations and nonprofits you belong to.
If you’re lucky, your company will cover these expenses. Some companies also have programs where that help pay for continuing education as a benefit.
10) Reassess regularly.
Once you’ve created your content calendar and marketing plan, it’s important to go back and re-evaluate them at least once a quarter. Regularly reassessing your strategy ensures that you aren’t using stale tactics that don’t work as well anymore, or aren’t reaching your target audience as effectively as you think they are.
You can start with a few questions: Are your traffic sources still attracting customers? Is there an opportunity for you to reach a new audience that’s easier and cheaper than your current strategies? Do you need to add or remove any keywords from your content calendar based on what users are searching for to get more traffic?
10 Marketing Strategies to Get Your Business to the Top of Google. Attracting more traffic to your website is an important part of your business’s marketing strategy. When used together, these tips will help your business attract new customers and increase customer loyalty. Read on for 10 tips on how to make your small business stand out. 10 marketing strategies that will get your business to the top on Google, raise your credibility and create more growth opportunities.
Write down where you want your business (and personal brand) in five years or even 10 years if that’s what gets you excited. Create a social media strategy with a plan. Don’t confuse promoting with selling. Your overall social media strategy must align with your business goals. Don’t assume that every Facebook post needs a comment from you or anyone else at your business.
Learn from others’ mistakes to help take your business from ground zero to profitability. The more frequently you post on social media, the more people are likely to want to engage with you. Here are 10 different marketing strategies that will allow you to get more traffic and make more money. Use existing apps and networks instead of reinventing the wheel.